Email : lionlamb@lionlamb.org

Phone : (301) 654-3091
Fax : 301-654-2394

April 24,2001

MEDIA ADVISORY

FTC Report on Marketing Violent Entertainment to Children:
Where’s the Beef, Parent Group Asks Industry

WASHINGTON, DC – While a Federal Trade Commission follow-up report finds two of three entertainment industry groups have made “some” progress, in fact, none of the entertainment industries have made a comprehensive commitment to stop the marketing of violence to children, according to one parent watchdog group.

Neither the movie, video game nor music industries have adopted the recommendations made in the FTC’s September report, which found all three industries were “pervasively and aggressively” marketing adult violent entertainment to children, according to Daphne White, executive director of The Lion & Lamb Project.

“Short of written policies spelling out how the industries plan to stop marketing violence to children over the long term and in all media, industry promises are not worth the paper they are written on,” White says.  “The FTC says some progress has been made – but clearly all three industries still have a long way to go before they win back parents’ trust.”

Daphne White, an outspoken activist against violent entertainment targeted to children, is available for interviews in reaction to this report.  White, who has testified before Congress, founded the Lion & Lamb Project in 1995.